Branding Guide
A brand is the known identity of an organization in terms of what products and services they offer, but also the essence of what the organization stands for in terms of service and other emotional, non-tangible consumer concerns. Everyone within the organization is the face of the brand. Every experience is a reflection upon the brand.
Logos
We love our logo just the way it is and we want you to love it too. Please don’t alter it in any way. When you show respect for our logo, others will too. Over time, consistently displaying our logo will strengthen our brand.
We can supply logos in a number of formats:
EPS Scalable Vector
PNG Raster with transparent background
JPG Raster with white background
For each logo type there are additional options:
CYMK (4-color process suitable for 4-color printing including a desktop printer.)
Pantone (1 - 2 spot colors, suitable for offset and screen printing only)
Black (Suitable for any print type)
White (Suitable for any print type)
The Academy District 20 Branding Guidelines document will have examples if you need additional help in selecting a logo.